Abstract:
In the context of the accelerated development of new-quality productivity, the homestay industry, as a new form within the cultural and tourism sector, has an increasingly pressing need for innovative, composite, and application-oriented talents. The construction of the homestay management and operation specialty in higher vocational colleges directly influences the quality of talent supply for the homestay industry. Taking 12 higher vocational colleges offering this specialty as samples, it systematically analyzes aspects such as specialty establishment, enrollment scale, cultivation objectives, curriculum design, faculty structure, employment directions, and local service characteristics. It also conducts an in-depth analysis of the main issues encountered during the current construction phase. Based on these findings, it puts forward targeted suggestions for improvement. These include clarifying training objectives in accordance with the connotations of new-quality productivity and local educational characteristics, deepening industry-education integration, establishing industry-university-research platforms, optimizing the curriculum system, building a dual-professional faculty, and exploring the order-based training model. The aim is to provide intellectual support for higher vocational colleges in enhancing the construction of the homestay specialty and to meet the talent demands for the transformation, upgrading, and high-quality development of the homestay industry.