Abstract: This paper makes a deeper theory thought on occupational morality construction of college teachers under the new situation from the Three Represent’s theory.It points out that college teachers should pursue technology creation and accomplishment transferrence there by improving social productive forces,and they also should use the world outlook and methodology of Marxism to speed up culture construction of the new period and veiw it as their holy mission to meet the fundamental interests of the broadest masses of people in the course of occupational morality cultivation in the new historical period.